Four lessons any sector can adopt to deepen customer connections. The Empire State Building is nobody's idea of a hidden gem. The 1,472-foot Art Deco landmark of stone and steel dominates the streetscape and world view of New York City--and all of pop culture. From King Kong's battle with biplanes to the annual ESB Run-Up to its iconic 86th Floor Observatory, the "World's Most Famous Building" is both myth and monolith.